"We wouldn’t define it as an influencer network," he said. All they have to do is either get in touch with Pinterest's partner manager team or use the tool to get in touch with influencers themselves. The custom tool helps brands of all sizes develop content for Pinterest in as little as 10 to 14 days.
"There has been a demand in the market from our partners for help in creating bespoke content for the planning stages of the purchase funnel, which is what people come to Pinterest for," Alastair Cotterill, head of The Studio at Pinterest, told Business Insider. "That’s exactly what Pin Collective is for." The custom tool has been developed in partnership with the digital influencer tech company Popular Pays. The custom tool automates the process for brands wishing to work with content creators via Pin Collective – Pinterest's own network of external influencers who help brands develop Pinterest-friendly creative.
Pinterest has unveiled a new self-serve tool which promises to help advertisers connect with influencers and quickly develop ads for the visual search platform at scale. Account icon An icon in the shape of a person's head and shoulders.
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